Shopify.com

Shopify.com focuses on commerce software for businesses that want to sell online, in person, or across multiple channels. The company positions its platform for a wide range of users, from people running side businesses and retail shops to larger global brands. It also describes its core audience as independent business owners who need tools to start, run, and grow their businesses online, in-store, and between those channels. Shopify says its platform is used by millions of businesses in more than 175 countries, ranging from entrepreneurs to brands such as Aldo, BarkBox, Carrier, Meta, SKIMS, and Supreme.

The company offers an all-in-one commerce platform that includes an online store builder with more than 200 pre-built themes or the option to build from scratch, along with support for unlimited products on its plans. Its services include checkout, analytics, shipping, marketing, payments, and an app ecosystem. Shopify highlights a customizable checkout, real-time insights, built-in shipping software, marketing tools inside the Shopify Admin, Shopify Payments, and more than 13,000 apps in the Shopify App Store. It also supports in-person selling, multiple sales channels, syncing to marketplaces and social platforms, and wholesale or B2B selling on Shopify Plus. Its subscription options include Basic, Grow, Advanced, and Plus, as well as Starter and POS Pro.

Shopify released its platform in 2006. Over time, the company has grown to serve millions of merchants in about 175 countries. It reports that businesses on Shopify have generated more than $1 trillion in sales, including around $1.1 trillion in total sales on the platform, and that more than 675 million unique shoppers bought from Shopify stores in 2023. Its milestone figures also include more than 8,000 apps and more than 900 themes.